It’s a new war and every company is waging it; most however are not fighting it in the right way. Superior strategies and formidable tools matter the most in this war.
So what war are we talking about?
Most people, by now would have exclaimed “hey it’s war for talent!” In part it is correct but only smart people would have guessed it as the war for mindshare through the war for talent!
Confused? Hang on, we’ll explain.
Everyone knows that print applications are rapidly losing their impact and candidates prefer online profiles than paper-based ones. Numerous technological advancements have been made in the long run to ease the candidates as well as companies that are in the hiring mode (that is, almost all the firms that are operational).
In such a scenario, with countless numerous job boards and online resume tracking applications, any candidate will be overwhelmed by this information overload. Ask her which job board she liked the most or can assertively remember having a good experience, chances are 9 out 10 times you’ll return with a negative answer.
There is no top-of-the mind recall for a candidate when faced with such a question because there is nothing to differentiate between two “different” job boards. Same functions, similar clichéd images, all make any job board just a face in the virtual crowd.
Multiply this with the countless candidates applying at different job boards at same time and you have a major concern figure.
What do you stand to lose here? Tons!
Imagine this scenario: You call a candidate for interview and treat her with respect and make her feel important then no matter she gets the job or not, she’ll always talk in positive terms about you to others. You get word-of-mouth for almost next-to-nothing! Adds to your brand name. This is thinking at a higher level, which most companies choose to overlook.
Contrast this with a scenario of a candidate having a real bad experience at the interview (say, you made her wait for 2 hours for an interview of 20 mins) then what you have is a candidate that is 8 out of 10 times going to reject your offer AND talk in negative terms about you to others. Negative publicity affects your brand a lot.
Duplicate this scenario on the web – your job board is part of your overall branding strategy. A dull and boring recruitment website will not help you in your branding process (not to mention the less-than-enthusiastic response from your candidate).
On the other hand an exciting, interactive and easy to use online recruitment application will not only make user-experience memorable but also help in your branding purposes. Make your candidate feel important on the web and you’ll do a lot better in business.
However, only easy-to-use recruitment application will not ensure the desired branding and recruiting purposes. It goes much beyond all this. You user-interface, your response method, the way you respond etc are all part of this very crucial war for talent and mindshare.
In a higher level war use superior tools to gain that competitive edge!
That’s the specialty of Stylus Inc online recruitment solutions – a recruitment website that is built not only on ease-of-use attributes but also branding aspects. Of course, each firm is different hence naturally the branding strategies will be different. We can customize our readymade online recruitment solution to suit your recruitment as well as branding goals.
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